Analytics audit — UK brands

Comprehensive analytics and measurement audits focused on improving data accuracy, event quality and ROI for social media and digital campaigns across the UK market.

Measurement alignment with business goals
Tracking integrity across platforms (GA4, Meta, TikTok)
Actionable reports to optimise media spend

Request an audit See our checklist

Torihira analytics team

Experienced analysts in web & social measurement, GDPR-aware implementation for UK operations.

Lead auditor available for consultations via phone or email.

Why audit your analytics?

Missing or duplicated events, misattributed conversions and sampling can hide true performance. Our audit finds gaps and delivers a prioritised roadmap for fixes and governance.

Confidence in campaign performance
Cleaner datasets for creative optimisation
Reduced wasted ad spend through better attribution

Typical outcomes

Actionable event map and naming conventions
GA4 configuration and tag governance
Server-side recommendations and consent flows

Our methodology

We combine automated scans with manual verification across platforms (GA4, GTM, Meta Pixel, TikTok Pixel), reviewing event payloads, deduplication logic and attribution windows.

Discovery & access checklist
Automated crawl & event inventory
Manual validation and sample session replay
Roadmap and governance playbook

Schedule a discovery call View pricing

Audit checklist

Review tags, triggers, and event schemas across GTM, platform pixels and SDKs. Look for missing events, inconsistent parameters, and duplication.

Validate conversion windows, deduplication, and how platform conversions map to business KPIs. Recommend attribution settings for paid social.

Check consent flows, data minimisation, and recommend server-side tagging or aggregate approaches to improve measurement without compromising compliance.

Case studies & examples

Retail brand — restored conversion tracking

50% lift in tracked conversions after fixing duplicate events and attribution misconfig.

DTC — GTM & server-side rollout

Reduced pixel loss during checkout and improved ad performance reporting.

B2B — lead quality validation

Mapped leads to CRM and reconciled offline conversions to ads platforms.

Pricing & expected ROI

Package	Focus	Deliverables	Est. time	Indicative cost
Quick Scan	Inventory & highlights	Event map + top 5 fixes	1 week	£1,200–£1,800
Full Audit	Instrumentation + attribution	Roadmap, GAP fixes, QA	2–3 weeks	£3,500–£6,000
Implementation	GTM / server-side	Deployment & QA	4–6 weeks	Custom

Indicative figures. Audits often pay for themselves by reducing wasted media spend and improving conversion attribution.

Get a tailored quote Audit checklist

FAQs

Quick wins can be implemented within days; full implementation timelines depend on scope and platform access.

Yes — we audit consent flows, minimise PII in analytics, and recommend privacy-preserving approaches aligned with UK/EU guidance.

Talk to an auditor Privacy & data handling