Paid social optimisation — UK-focused
Turn ad spend into predictable growth. Torihira specialises in creative-led paid social optimisation for UK brands across Instagram, Facebook and emerging social channels.
- Performance audits & bid strategy
- Creative testing & asset optimisation
- Audience discovery & scaling
What we optimise
Creative & messaging
Rapid creative tests to find formats, hooks and CTAs that drive action.
Bidding & budgets
Smart bid strategies and budget allocation that align with KPI curves.
Audience & funnel
Layered audiences, lookalikes and retargeting that reduce CPA and improve ROAS.
Our optimisation process
Campaign diagnostics & roadmap
Creative and audience experiments
Automated rules and budget reallocation
Actionable insights and next steps
Case study — Direct-to-consumer
UK DTC brand: 3x ROAS improvement after creative refresh and audience refocus. Weekly learning cadence, trimmed low-performing variants, scaled winners.
Pricing models
Transparent setups designed for testing and scaling. Typical UK engagements run 3–6 months for meaningful learning.
| Model | Best for | Setup | Monthly |
|---|---|---|---|
| Audit & roadmap | New accounts or low performance | One-off | £1,200+ |
| Managed optimisation | Ongoing optimisation & scaling | Monthly | Retainer + % ad spend |
| Creative + ads | Creative-led growth | Bundle | From £2,000 |
FAQs
Client feedback
"Torihira's optimisation approach turned our Q4 campaigns into repeatable growth — clear hypotheses, fast creatives, measurable lift."
Head of Growth, DTC brand
Ready to optimise?
Book an audit slot and we'll send a concise plan tailored to your UK market priorities.
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